Because of Them We Can® was started by Eunique Jones Gibson in February 2013 as a 28-day photo campaign where children appeared as iconic Black history figures of the past and present. Inspired by her sons, Chase and Amari, it was a way to teach and refresh Black history while connecting the dots between the past, present and future.
"For so long we've said we stand on the shoulders of giants. That saying has evolved into, Because of Them We Can."
Eunique Jones-Gibson
BOTWC Today
Today, Because of Them We Can® has evolved into a movement via an online platform that reaches millions of people monthly across our digital footprint.
We are committed to responsibly engaging our audience (especially our children) with content and tools that help them embrace, amplify, and exude Black excellence on a daily basis.
