Thanks to a $1 million grant from The Coca-Cola Foundation, visitors will receive free admission to the National Center for Civil and Human Rights in Atlanta during the entire month of February.
"There is no better way to celebrate this exciting moment in Atlanta's history than to give back to our hometown,” Helen Smith Price, president of The Coca-Cola Foundation, said in a press release. "We are proud of our city’s remarkable civil and human rights history and are pleased to offer residents and visitors alike the opportunity to learn more about how diversity, inclusion and unity are central to the story of modern Atlanta."
In additional to its $1 million grant, The Coca-Cola Foundation has also given three $100,000 grants to organizations in the Atlanta area that help to promote Dr. Martin Luther King Jr.’s legacy. These organizations include the Martin Luther King Jr. Center for Nonviolent Social Change, The Joseph and Evelyn Lowery Institute for Justice & Human Rights and the New American Pathways.
Since its launch in 1984, The Coca-Cola Foundation, which is the philanthropic branch of the Coca-Cola company, has awarded over $1 billion in grants to different initiatives around the world.