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Because Of Them We Can Launches First Black History And Excellence Subscription Box For Kids

Because Of Them We Can Launches First Black History And Excellence Subscription Box For Kids

Big news! Because of Them We Can (yes, we're talking about ourselves in third person) just launched the first Black History and Excellence subscription box for kids!

In 2013, Eunique Jones Gibson started the "Because of Them We Can" campaign during Black History month to counter the images and stories in the media that painted Black people in a negative light. By featuring photos of kids dressed as African American figures like Janelle Monáe, Langston Hughes, Rosa Parks and more, the campaign aimed to change the narrative and boost the self-esteem of children.

Since then, BOTWC has evolved into a platform, community and now, a subscription box, that allows kids to deepen their connection to history makers past and present in a fun and engaging way.

As of today, excited parents, aunts, uncles and friends can sign up at to become founding members of the Because of Them We Can Box for kids, which officially went on sale today, November 30th. Subscriptions are $39.99 a month; however, a limited number of boxes will be available for founding members at $29.99 a month while supplies last. The box ships in time for Christmas (and Kwanzaa), plus adults who sign up for the first box will receive a special gift!

"For the last five years, we’ve traveled across the country, engaging with thousands of children, visiting elementary classrooms and educating young people on trailblazers they never heard about or knew looked like them," said Jones Gibson.

"These engagements helped us realize that Black history was only being taught during Black History Month, if at all, and when it was, the subjects were typically relegated to slaves or the same cast of historical figures. After receiving requests from educators for innovative tools and seeing young people expand their aspirations after exposing them to a broader range of history makers, it was clear that we needed to create something that would engage children on a national scale with consistent content curated just for them."

This subscription box of Black History and Excellence is just what every child needs, so there's only one question left to ask yourself- what are you waiting for? Click here to secure yours today!