We cannot wait to get our hands on this!
Vegan influencer Tabitha Brown just announced her new salt-free seasoning in partnership with McCormick.
Just in case you’ve been under a rock, Brown is the internet’s newest influencer taking positivity by storm. Last year, she rose to prominence after amassing more than 1 million followers on TikTok in less than a month. Since then, Brown’s wisdom, sage advice, and delicious vegan recipes have been everywhere, garnering her an NAACP Image Award for Outstanding Social Media Personality. She has also collaborated with several brands on several different projects, including her show on Ellen Degeneres’ network, a recurring role on Lena Waithe’s hit show, “The Chi,” and a partnership with the Calm app delivering bedtime stories.
Now, the Eden North Carolina native has announced a new venture with McCormick, introducing the world to her new Sunshine All-Purpose Seasoning. The blend mixes some of Brown’s favorite ingredients, including garlic, allspice, thyme, turmeric, cayenne pepper, mango, and pineapple. The Caribbean-inspired spice is also salt-free and features Brown’s face on the label.
Brown spoke to Because Of Them We Can about how the partnership came to be.
“The partnership came about after a collaboration last year with McCormick! I loved how they let me be myself and loved me for me! I had been wanting to create a seasoning, and they asked, and I said yes,” Brown said.
She admits that her meteoric rise as an influencer and actress has been surreal but something she is grateful for. Brown said things that make her the happiest are connecting with fans and introducing veganism to those who have never thought about transitioning into a plant-based lifestyle.
“I want people to feel like I’m their family or best friend that calls them to check in with love, laughter, and sometimes a good recipe! My hope is that people see food differently and realize that veganism can be fun, delicious, and judgment-free,” Brown told BOTWC.
With her new seasoning, Brown has a few favorite meals she loves to prepare, including shiitake mushrooms, carrot bacon, tacos, jackfruit, and other feel-good foods.
“Sunshine for me is about spreading positivity. I always say, ‘Have a good day, and if you can’t, don’t you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen. You can use the Sunshine All-Purpose Seasoning on any dishes you have planned this summer, whether it’s for heading out to a barbecue or cooking at home because that’s your business,” said Brown.
Brown just wrapped filming for this season of “The Chi,” is looking to expand her hair product line, “Donnas Recipe,” and preparing for the release of her first inspirational book, “Feeding the Soul,” set to hit shelves this September 28th.
The limited-edition Sunshine All-Purpose Seasoning will be available for purchase online exclusively at McCormick.com starting July 8th.
Photo Courtesy of McCormick