This is adorable!
In 2020, rapper Chris “Ludacris” Bridges announced the creation of his new Netflix animated series, “Karma’s World,” inspired by the adventures of his oldest daughter Karma. Centered on 10-year-old Karma Grant, the series follows the spunky pre-teen and aspiring musician as she finds her voice, using music as a vehicle to address issues of empathy, self-esteem, discrimination, etc. Since then, the brand has been used as a medium to empower young girls, launching an educational website, a line of toys and products unique to little Black girls, and campaigns highlighting other young Black changemakers like Karma.
Now Karma’s World and 9 Story Media Group have launched a new Karma’s World Satin Sleep Collection in partnership with Firstline Brands’ Camryn’s BFF company, Black Enterprise reports. Firstline is a Black-owned hair care company specializing in textured hair items, the company’s Camryn’s BFF arm specifically overseeing products for girls and tweens, with the goal of creating high-quality haircare and fashion items.
“We immediately recognized how closely aligned Karma’s World is to Firstline’s values for Camryn’s BFF. What I love about this partnership is the opportunity to combine our expertise in developing elevated haircare accessories and tools with Karma’s lovable and confident personality. Positive, colorful, bold, and beautiful like Karma, the assortment educates girls and tweens about healthy haircare practices that are incredibly important as they come of age,” said Firstline Brands CEO and President, Joni A. Odum.
The new Karma’s World Satin Sleep Collection by Camryn’s BFF features a variety of satin bonnets and pillowcases, all made with non-abrasive satin material emblazoned with fun prints that reaffirm the Karma’s World themes of self-expression, creativity and self-discovery. All of the available items price at under $10 and will be a cute addition to the little ones burgeoning Black hair care collection.
The new Karma’s World Satin Sleep Collection items are available now via Amazon and in beauty supply stores nationwide!
Ludacris’ “Karma’s World” brand launches new satin sleep collection for girls and teens/Photo Courtesy of Firstline Brands/Amazon